Candy Colored Eyebrows

While at the gym tonight, I read the new issue of Allure and this trend featured really caught my eye. At the Fall 2010 Balenciaga fashion show, the models wore colorful hues on their eyebrows. Pat McGrath was the makeup artist who created the look by bleaching the models' eyebrows and then covered them with grease paints. McGrath's explanation: "I just thought about the playfulness and the fact that it was like children's toys and I was thinking 'where can I put it, the eyes are kind of boring, so do it on the brows."
I wouldn't pull this look except maybe for Halloween, but I do think it's fun and very creative! What do you guys think?