Ok, so maybe it's not "new", but it is to me. I've just started using white eyeliner on my upper and lower waterline to make my eyes look bigger and more awake. It makes a huge difference! It has become a part of my daily makeup routine; I use Sephora's slim pencil. I just looked on their website and the white is sold out, so if you're interested in the slim pencil by Sephora I would recommend stopping by your local store and picking it up but there are tons of other brands that I'm sure will do the trick!